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Thursday, March 29, 2007

MasterCard the frontier

Although MasterCard lost major market share and deals against Visa, now is trying to bounce back in new markets, trying Mobile Commerce, expected soon to take off after the current trial phase.
Discussing about a high-tech trend that in Japan is already adapted from 19 million users.
Currently Finland-based Nokia, the world's largest cell phone maker, is partnering with MasterCard to offer two cell phone payment
services. One of them will be tested at
7-Eleven stores, the other, at Cingular Wireless and Citigroup. Currently, another cell phone maker, Motorola, has three
trials underway, one involving Discover. Still security and theft could hold back the serious penetration in the USA.

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