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Thursday, November 15, 2007

Its IPTV time!

As the broadband technology started to mature, it seems that its time for the killer application or service that will differentiate the operators in a win-win strategy. Verizon is still promoting HD TV on the other hand offering a free TV set, as I was watching in a commercial the other days, trying to challenge the subscribers and offer the media for the ultimate experience.

Currently, we are shifting from phase 1 - IPTV deployment into phase 2 - Content and Marketing. A One-Plus differentiation strategy is applied in Phase 2 from AT&T and Verizon promoting as much as they can the high speed broadband and the IPTV smart services. Similar is the landscape in Europe, with Telefonica, France Telecom and Telecom Italia, counting subscribers and adaptation rates. The last one, also holds a subsidiary in France competing indirectly against FT.

I have been assigned to discuss Phase 1 and the shift into Phase 2 in April during the next UltraBB IV event, in Paris. The Phase 3 follows, when IPTV matures as a product and we focus on Applications and Advanced Advertising. That would be part of my lecture as well.

Stay tuned..


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