New IHS Markit White Paper Offers Strategies to Improve the Home Broadband Experience
New IHS Markit White Paper
Offers Strategies to Improve the Home Broadband Experience
LONDON (February
25, 2019) – Broadband is already a commodity, and these
days it is often considered an essential utility, like water and electricity. As
such, it has also become a necessity in most households. The “Home
Broadband Experience Index,” a complimentary new white paper from IHS Markit
(Nasdaq: INFO), provides insight on how service providers can improve customer satisfaction by maximizing the broadband experience.
“By offering and achieving a superior experience across the various
levels of the broadband consumer’s journey, service providers can control churn
and more efficiently grow their service revenues,” said Elias Aravantinos, principal
analyst at IHS Markit. “With broadband being
bought as a commodity today, service providers must listen to consumers more
effectively through their customer care and marketing channels, as the feedback
may open opportunities to offer tailored consumer packages.”
The development of new business models
that are driven by user customization may drive the evolution of the premium
broadband experience. A combination of highly reliable connectivity, customized
offers and high-quality services are the key to attractive smart home packages.
Service consciousness is another feature of the premium broadband experience,
as service providers must offer the most positive user experience across all
stages of the customer journey.
Creating a standard for premium home
networking helps service providers respond to the consumer need for high-level
service and effective WiFi throughout the home. “As the global data
transmission increase is directly linked to the deployment of fiber-optic cable,
service providers should adopt a premium network standard, a fiber-based
solution, along with a premium WiFi solution to respond to the consumers’ needs,”
Aravantinos said.
“A plug-and-play broadband home increases
consumer satisfaction, from the beginning of their journey,” Aravantinos said. “Consumers
want to complete processes quickly, without any specific knowledge. Service
providers are encouraged to offer equipment that comfortably suits online
needs.”
According to Aravantinos, “the best premium
service offers a significant advantage to society, as it enables access to
knowledge and information including healthcare, education and safety of
citizens. There is a role that service providers should consider playing – not
only offering premium broadband experience, but also advancing the digital
society to the next level.”
To find out more about the IHS Markit “Home Broadband Experience Index,” join analysts Elias Aravantinos and
Jack Kent for a presentation at MWC 2019 on Tuesday, February 26, at 14:00 in
the Media Village Press Meeting Conference Room 4. To download a free copy of
the white paper, visit https://technology.ihs.com/611257.
Meet IHS Markit Analysts at MWC2019 — Elias Aravantinos and other industry experts from IHS Markit will also
be available for media interviews at the upcoming MWC2019 in Barcelona,
February 25-28, 2019. To schedule an interview before, during or after the
show, contact Lee Graham at lee.graham@ihsmarkit.com or press@ihsmarkit.com.
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